Sony Pictures Entertainment AXN Italia
Sony, AXN Italia is an action and adventure TV station broadcast on the Sky platform.
Sony decided to launch an Italian station to complement its pan European reach. We were engaged in defining and executing AXN Italia’s entire web strategy.
The main AXN website and peripheral broadcast specific micro sites were developed as an elaborate marketing platform for the station. Its aims were to capture a new user base that would be notified of the new channel via a range of mixed media including print, radio, mobile, web, email and TV.
The site was a hub of activity used to convey the channel’s offerings via trailers, EPG listings, games and competitions to a growing public audience.
We also developed a Press and PR login protected portal which used to distribute the channels new releases via a rich multimedia platform. This included press media downloads tracked and updated via a custom CMS system that allowed staff in both Italy and London to update their own content seamlessly.
“We worked closely with Rumble for over two years developing and maintaining the website of AXN, our TV channel in Italy. We were impressed by the team at Rumble, their enthusiasm, creativity and proactivity.”
Cristina Lipscomb, Sony Pictures Television International
